About Bars & Recreation For over a decade, Bars & Recreation has been redefining Milwaukee nightlife, offering a range of distinctive and unforgettable experiences. With seven premier brands: Amped, AXE MKE, The New Fashioned, NorthSouth Club, Nine Below, Game Show MKE, and Splash Studio, there is an activity for everyone. From the first painting bar in southeast Wisconsin to its newest endeavor,The New Fashioned, the Bars & Rec team believes in providing serious fun for every guest. The hospitality extends beyond the bar to creative team-building activities and hosting private events. Bars & Recreation is proud to be an SBA certified woman-owned small business (WOSB).